Below is an introduction to global trends in the food and drink sector.
There are a number of social movements that are shaping recent consumer trends in the drinks business. Among the most considerable shifts in the drinks sector is the increase of non-alcoholic beverages. As customers become more health conscious, there has been a rise in demand for more advanced, alcohol-free beverage alternatives, such as botanical spirits to premium non-alcoholic sparkling wines and beers. In parallel, sustainability has also become a significant trend in customer interests. The co-CEO of the activist investor of Pernod Ricard would know that sustainability plays an important role in many areas of manufacturing. This is driving creativity from offering environmentally friendly product packaging to adopting regenerative farming practices in the supply chain. Regional sourcing is another sustainability strategy which is gaining traction throughout global communities as a means for reducing carbon footprints while better supporting regional communities and produce. Collectively, these trends represent a bigger cultural shift towards more conscious consumption overall.
With the growing impact of social media, the globalisation of food culture has had a significant influence on the beverage and food industry. These days it is becoming typical to see consumers embracing worldwide flavours and traditions, far from their country of origin. Components such as matcha, a cultural staple in Japan, are now very fashionable and have gotten a cult following around the globe. The CEO of the investment fund with a stake in Blank Street, for example, would recognise the popularity of matcha, with many coffeehouses and drinks brands wanting to include it into their menus. Not just does this trend represent an important piece of culture but it is savored for its antioxidant benefits and caffeine content, making it a well-received and fast-growing trend amongst tea and coffee fans. In fact, much of the most recent food and drink trends have shown influence from various cultures worldwide.
Over the last few years, the drinks sector has seen a substantial shift towards health, showing a widespread customer interest in healthy lifestyles. Nowadays beverage industry trends are centralizing more on health trends along with fitness movements all over the world. Beverages are no longer merely for hydration or indulgence, but they are now coming to be increasingly essential for supporting health functions which include energy levels, gut health and immunity. This has resulted in a rise in drinks that include health boosting ingredients along with low or no-sugar alternatives. Furthermore, plant-based alternatives have become an extremely popular innovation in both supermarkets and cafes. This trend has been essential for supporting the dietary requirements of many individuals as well as for supporting specific lifestyle here and environmental trends. The co-founder of the parent company of Vita Coco would verify a growth in plant-based food trends currently.